Club 18 Sep 2025

Osasuna and the City of Pamplona Renew Partnership for Three Years

Theclub will promote tourism in its hometown as well as its values and sports practice.

Club Atlético Osasuna and the City of Pamplona renewed their sponsorship agreement to promote the city’s image and the practice of sports and its values over the next three seasons.

Through Osasuna’s brand, reach, and assets, the sponsorship seeks to harness the economic potential of sports in Pamplona and, secondarily, encourage sports participation and its values among citizens. The contract also includes a third goal: to promote tourism in Pamplona at both the national and international levels.

Osasuna president Luis Sabalza, Pamplona mayor Joseba Asiron, and city sports councilor Maider Beloki signed the agreement on Friday. The deal, approved earlier this week by the city’s executive board, runs through the 2027-28 season. Under the agreement, the city will provide the club with 100,000 euros per season. In return, Osasuna will display Pamplona’s logo and brand in various locations tied to the club and its stadium, including entry tunnels, video scoreboards, and the team bus.

The deal also makes players from Osasuna’s men’s, women’s, and Genuine (intellectual disability) teams available for city-led campaigns such as talks for the Childhood and Adolescence Program.

In addition, club players will take part in two promotional activities per season to support local commerce and hospitality, including shirt and ball giveaways and pregame photo raffles. The club and city will also collaborate on social campaigns, including guided tours and open training sessions.

The agreement highlights a football school for children in the city’s Prevention in Childhood, Adolescence and Family Program. Coaches from the Osasuna Foundation will conduct four weekly training sessions, and participants will receive team shirts.

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